What We’re Talking About
“Taco Tuesday” Trademark Tussle Gets Spicy
The "Taco Tuesday" trademark tussle is getting quite spicy, and Ed White Law is here for it. Taco John's, a fast food taco spot known for its regional footprint, has issued a rebuttal to Taco Bell's efforts to democratize the phrase for public consumption. In a response filed on Friday, countering Taco Bell’s appeal to "cancel" the trademark, the parent company of Taco John’s, Spicy Seasonings, contested there is "anything 'not cool' about" the act of securing a trademark for the slogan. The organization, based in Wyoming, suggested that Taco Bell’s lawsuit is riddled with "statements of opinion to which no response is required, including that Tuesday is a mediocre day of the week."
Taco Tuesday’s Trademark Tug-o-War
Taco Bell — infamously known for their late-night hours and cheesy goodness, has recently filed a petition with the US Patent and Trademark Office to cancel the trademark “Taco Tuesday,” used by their rival chain company Taco John’s for the last 34 years. The hope from Taco Bell is that “Taco Tuesday,” can be shared, as it is a commonly used phrase that “should be freely available to all who make, sell, eat and celebrate tacos.”