In the Intellectual Property World, there’s a captivating trademark battle happening between Fruit Union Suisse, Switzerland's oldest and largest fruit farmer's organization, and tech giant Apple. You see, Apple is trying to trademark images of apples – the fruit, not the computers. For over a century, Fruit Union Suisse proudly displayed a red apple with a white cross—an embodiment of the Swiss national flag superimposed on one of the country's most common fruits—as its symbol. However, their logo now faces uncertainty due to Apple's ambitious pursuit of intellectual property rights over depictions of apples.