Taco Tuesday Trademark War Ends in Free Tacos for Everyone (Everyone but New Jersey, that is.)
Taco Bell's recent triumph over the "Taco Tuesday" trademark has become a hot topic. In a bold move, they've opened a $5 million taco tab to serve free Doritos Locos Tacos in celebration of their victory. This nationwide offer extends to all but one state: New Jersey.
A Crunchy History of Taco Tuesday
Taco John's, who held the "Taco Tuesday" trademark for 34 years, recently conceded their battle against Taco Bell's seasoned team of lawyers. However, in New Jersey, Gregory's Restaurant and Bar remains the sole custodian of the state's "Taco Tuesday" trademark.
Emma Gregory, a fifth-generation family worker, affirmed the family's determination to retain the phrase. Taco Bell's olive branch to join forces and "free Taco Tuesday" in New Jersey met with refusal as Gregory's decided to double down on their efforts.
A Complex Recipe: The Battle for 'Taco Tuesday' Trademark
The legal skirmish began with Taco Bell's petition to the US Patent and Trademark Office to cancel the trademark with rival Taco John's. After a spicy legal fight, Taco Bell emerged victorious, defending the right to use a term they deemed commonplace.
Josh Gerben, a renowned trademark attorney, said Taco John's decision to relinquish the trademark was “not surprising,” citing the phrase's ubiquity.
A Feast of Free Tacos
Taco Bell's victory feast is more than a marketing ploy; it's a celebration of a decisive win in the nuanced world of intellectual property. The chain is even partnering with Door Dash to extend the offer to other Mexican food vendors.
However, New Jersey residents, due to Gregory's retention of the state trademark, will miss out on the Door Dash deal. They can still savor the free Doritos Locos Tacos on select dates, as the chain emphasized.
The Final Bite
The "Taco Tuesday" trademark saga serves as a tasty example of how intellectual property law continues to shape our everyday lives and even our culinary choices. The complex legal wrangling underscores the importance of understanding the ever-evolving landscape of intellectual property rights. Ed White Law recognizes the intricate nature of such legal matters. With a proven track record in defending intellectual property rights, we are well-equipped to guide you through the maze of trademarks, copyrights, and patents.
Whether it's "Taco Tuesday" or any other unique creation you wish to protect, feel free to reach out to us. We're here to ensure your intellectual property remains as unique and guarded as Gregory's guarded secret recipe.
In the end, intellectual property is a dish best served legally protected!